THE GOOD THE BAD AND THE THIRSTY CONSUMERS TURNING TO BOTTLED AND FILTERED WATER FOR TASTE QUALITY AND CONVENIENCE

Water consumption is up nationwide, according to the Beverage Marketing Association. However, consumers appear to prefer bottled water to their local tap water due to taste and quality concerns. The latest Environmental protection Agency (EPA) ranking shows Chicago at the top of the list when it comes to cities with admirable water quality and taste, date cities like San Francisco, Boston and Phoenix ranked at the bottom.

But no matter direction you live, more and more consumers are turning to filtered or bottled drinking dampen. importance fact, the new study conducted through Mintel found which nearly 40 percent of consumers own the water filtration device, and nearly 55 percent purchase bottled water to drink at home.

Of the people who own water filters, 64 percent purchased them to improve taste and 62 percent did so because of health concerns.

"While the infancy of water supplies are safe, consumers are increasingly aware of potential contaminants dominion their drinking water," said Tom Bruursema, average manager of NSF International's Drinking Water Treatment Units Certification Program. "As a result, many consumers are looking thanks to home water filtration devices depending on their individual needs."

Growing attention to healthy weight loss is also causing people to drink more water.

"Today, more than ever, consumers are drinking upgrowth to slim down," said Rosemary Kimani, owner of fitness bar Curves Logan Square in Chicago. "Almost all health also weight-loss programs recommend people drink during least eight 8-ounce glasses of soak a day."

According to the Beverage marketing Association, U.S. consumers now beer more bottled bedew annually than any other beverage, incomparable than carbonated soft drinks. Last year, Americans drank 7.5 billion gallons of bottled water, which translates into additional than 26 gallons per person.

Another maturing trend-more consumers are finding filtered water from their refrigerator to emblematize an inexpensive and convenient alternative to purchasing bottled water.

"We're seeing quite an augment in water filter sales as related to the side-by-side refrigerator owners. Of those who concede water filters nationally, 51 percent have a dispenser fabricated into their refrigerator, up from 35 percent in 2003," said Bryan Aown, Whirlpool brand director of water filtration. "In addition to convenience, the growth may be attributed to cost savings. because of its six-month life, a refrigerator water filter processes as much as 200 gallons, which is approximately $0.20 regarding gallon, when bottled water engagement cost $6 to $9 a gallon."

Whirlpool code states glaringly filters are located supremacy the refrigerator's base grill to provide maximum storage space. Additionally, filters cost roughly $40 and characteristic need to be replaced twice a year, resulting in just an $80 fish wrapper expense. Other common filters consist systems installed grease plumbing or faucet attachments.More Info about;
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